Display carton construction



Oct. 17, 1961 w. B. DUBEY 3,004,656

DISPLAY CARTON CONSTRUCTION Filed July 25, 1959 INVENTOR. A/IZL/A/V B- D035) WQ QQQ Arm/mar 3,004,656 Patented Oct. 17, 1961 Free 3,004,656 DISPLAY CARTON CONSTRUCTION William B. Dubey, Roosevelt, N.Y., assignor to Gerald Carton (10., Brooklyn, N.Y. Filed July 23, 1959, Ser. No. 829,049 1 Claim. (Cl. 206--44) The present invention relates to a display carton construction and it particularly relates to a display carton construction of the type which may readily be set up upon a counter to permit a series of packages or containers to be placed therein and caused to face obliquely outwardly toward the eye of'the customer or observer.

An object of the present invention is to provide a simple, readily manufactured display carton construction which may be readily stamped out of available stock and readily cut, slit and scored so that it may be most conveniently set up and folded into a traylike receptacle for receiving various types of display receptacles or containers for display purposes upon a counter or shelf.

Although not restricted thereto, the present invention will be particularly described in its relation to a plurality of thin, relatively flat, rectangular cigar boxes, of the type in which a substantial number thereof may be stacked upright in a tray and then caused to lean away from the observer so as to face upwardly toward the eye of the prospective customer.

It is among the further objects of the present invention to provide a simple, readily folded, durable tray of the character described, in which the various carton elements may be readily formed by standard slitting, cutting, scoring or folding operations, and in which the resultant cut, slit, scored or folded blank may be readily shipped and stored in flat condition and then readily set up to receive the receptacles for display purposes.

Still further objects and advantages will appear in the more detailed description set forth below, it being understood, however, that this more detailed description is given by way of illustration and explanation only and not by way of limitation, since various changes therein may be made by those skilled in the art without departing from the scope and spirit of the present invention.

In accomplishing the above objects, according to one preferred form of the present invention, a blank is formed having an elongated rectangular tray bottom portion with two elongated side flaps and with a front and rear end floor, all of which are attached by folded score lines to the basic blank rectangular portion.

The forward wall portions toward the observer or customer may be readily formed by having laterally extending flaps on the front wall portion, which may be gluded or otherwise connected to the obliquely folding portions at the forward ends of the elongated side wall portions.

'The present invention is particularly directed to the rear wall structure according to which the rear wall is formed, so that it is longer than the front wall to serve as a support for the receptacles or containers being displayed, at the same time being provided with means so that it may be turned or caused to extend obliquely backwardly from its junction line with the elongated base rectangular portion, while at the same time being securely held in position in its rearwardly inclined location.

In the preferred form of the invention, this is accomplished by providing two sidewardly extending flaps on the sides of the rear wall portions which are cut off obliquely on their upper edges and which extend inwardly between folded over portions at the rear of the side walls which act to limit the movement of the rear wall to its rearwardly inclined position.

In the preferred form of the invention, the telescoping lateral extensions of the back end wall are spot glued to the inside faces of the laterally extending flaps at the ends of the elongated side walls.

This connection will hold the flaps in position when the carton is in collapsed condition but will at the same time readily break because of the frangible nature of the glue, permitting the rear end wall of the display tray to be moved from vertical to rearwardly inclined position after the tray has been set up.

With the foregoing and other objects in view, the invention consists of the novel construction, combination and arrangement of parts as hereinafter more specifically described, and illustrated in the accompanying drawings, wherein is shown an embodiment of the invention, but it is to be understood that changes, variations and modifications can be resorted to which fall within the scope of the claim hereunto appended.

In the drawings wherein like reference characters denote corresponding parts throughout the several views:

FIG. 1 is a top perspective view showing the tray set up with the packages being displayed therein.

FIG. 2 is a top plan view of the blank which may be cut out, scored and slit in accordance with the preferred construction of the present invention.

FIG. 3 is a top perspective view showing the manner in which the blank is folded together, with the various parts attached in position so that it may be shipped and stored, ready for, subsequent setting and usage.

FIG. 4 is a top perspective view indicating the manner in which the blank of FIG. 3 is opened and set up so that it may be converted into the form shown in FIG. 1.

Referring to the blank, as shown in FIG. 2, there is the elongated rectangular base upper portion A, with the elongated side walls B, the recessed front wall C and the elongated extended rear Wall D.

The front wall C has laterally extending flaps I which connect with the side walls B and particularly with the folding corner oblique portions E at the forward ends of the said side Walls B. l

The rear ends of the side walls B have the upwardly extending lateral flaps P, which are designed to fold over and form the retention pockets indicated at G in which is received the laterally extending flaps H of the extended end wall D. I j

The oblique folding corner portions K at the rear ends of the side walls B enable the flaps F and H, together with the end wall D, to be folded into fiat condition, as indicated in FIG. 3.

The slits M receive the locking extensions N, which fit thereinto when the box is set up in the position as indicated in FIG. 1.

In forming the blank as shown in FIG. 2, the sheet of cardboard may be cut out along the outer edges of the flap elements B, C, D, F, H and J, and it may be slotted as indicated at 10 at the forward portion of the blank and at 11 at the rearward portion of the blank, to form a space between the flaps I and the forward edges of the walls B and between the rearward edges of the walls B and the flaps H.

At the same time the fold lines 12 between the front end wall C and the base A, 13 between the side walls B and the base A and 14 between the rear wall D and the base A, are formed.

While this is taking place, the off-folded, curved slit lines M are formed at the rear portions of the fold lines 13.

At the same time, the oblique fold lines 15 and 16 are formed between the corner fold portions E and K and the remainder of the side wall portions B. V

In addition, the fold lines 17, 1-8 and 19 are formed between the flaps J, F and H and the corresponding walls C, B and D respectively.

It will be noted that the front wall has a cutout so as to increase the area of the display, while the rear wall D has an extension portion 21 for extra support purposes.

After the blank of FIG. 2 is formed, it is assembled together and flattened into condition, as shown in FIG. 3, so that itv may be stored, ready to be shipped as indicated in FIGS. 1 and 4.

In this folded condition, indicated in FIG. 3, the corner flaps E of the side walls B are folded under the front wall C, with the flaps I being positioned between the front wall C and the corner flaps E. In this position the flaps I may be spot glued on their inside faces to the inside. faces of the corner flaps E so that when the device is unfolded as indicated in FIG. 4 it will form square corner constructions, as indicated in. FIG. 1, with the flaps I being inside the corner flaps E and being permanently spot glued thereto. 7,

It. will be noted that at the outer ends of the fold lines 17 there will be peak portions 30 and 31 on the adjacent upper edges of the front wall C and side flaps J, which act to. re-enforce the corners 32 when the tray is set up, as indicated in FIG. 1.

At the rear of the tray the flaps H are inserted between corner flaps'K and the lateral flaps F of the side walls B and desirably the outside faces of the lateral flaps H of the rear end wall D are spot glued to the inside faces of the corner flaps K of the side wall B, such glue spots being indicated at 33 in FIG. 2.

This will hold the folded collapsed rear wall structure in position, as shown in FIG. 3. To more closely show this position, the flaps F have been lifted out of normal position in FIG. 4.

In the collapsed position, these flaps F will extend along and bepositioned on top of the inwardly folded side walls B, as indicated in PEG. 3.

When initially set up, the lower edges 34 (see FIGS. 1 and 4) will be against the inside edge of the fold lines 13, where it will be held in position by glue spots 33. The glue spots 33 will be attached to the areas 33a on the flaps K,

' However, since these glue spots 33 may be broken by forcing the back wall D to its rearwardly inclined position, as indicated in FIG. 1, the edges 35 will be caused to lodge against or stop against the fold lines 18 of the folds F into the position as indicated in FIG. 1. This will permit the containers of cigars or other articles indicated at P to be rearwardly inclined and face upwardly and forwardly toward the eye of the observer, who may be considered as positioned in front of and above the front wall C. V

In the set up when the flaps F are moved from the position as indicated in FIG. 3 to the position as indicated in FIG. 1, the extensions N will be forced against the inside face of the base A.

They will then snap into the slots M, locking the construction and forming a permanent telescoping enclosure for the flaps H which enable the rear wall D to be moved to inclined position, as indicated in FIG. 1, and held in said inclined position as a result of stoppage of the oblique edge portions 35 against the upper fold lines 18, as indicated at G in FIG. 1. 7

Thus it is apparent that the applicant has provided a simple, readily manufactured, easily set up, collapsible display tray construction, which will be strong and at the same time of light weight and inexpensive to manufacture, with a minimum consumption of board, and which will further be available at all times for display purposes.

As many changes could be made in the above display carton construction, and many widely different embodiments of this invention could be made without departure from the scope of the claim, it is intended that all matter contained in the above description shall be interpreted as illustrative and not in a limiting sense.

Having now particularly described and ascertained the nature of the invention, and in what manner the same is to be performed, what is claimed is:

A rectangular fore and aft elongated tray-like display carton having a fiat collapsed pre-assembled structure expandible into an expanded display tray, said carton having a movable rearwardly swinging rear wall to support articles in the carton so that they will extend upwardly obliquely rearwardly and said carton also having fixed position side and front walls and a rectangular base, said pre-assembled structure being folded from a single piece of die cut and scored cardboard, said cardboard having a central rectangular base section with separate short rear wall, long side wall and short front wall sections connected thereto along fold lines along the four side edges on the base, laterally outwardly extending rectangular flaps on the side edges of rear and front wall sections connected along fold lines to the side edges of the rear and front walls, said flaps on the rear wall sections having obliquely cut off upper edges and small laterally extending rectangular side flaps connected to the rear edges of the side walls, oblique fold lines extending across theside walls adjacent the ends thereof from the end of the side walls at the front and rear ends of the-fold line adjacent the front and rear walls, said oblique fold lines extending outwardly to the top edges of the side walls, and forming triangular end portions, the small side flaps having top edge projections and the fold lines at the sides of the base adjacent the rear wall having slit portions to receive said top edge projections.

References Cited in the file of this patent UNITED STATES PATENTS 

